We Will Control The Horizontal

So here it is, the Broadway show as theme park, right down to the three-storied façade of the ebony mansion through which all patrons must pass en route to their seats and the merch, and a thrill ride not to be forgotten. The goal is an immersive experience, and to my mind not only have they achieved it, but it’s a helluva lot more fun and exciting than the average “civilized” immersive (looking at you, Sleep No More). Are there enough of the fans and the curious to make it last and pay off? Only time will tell, just as only time will determine its chances to attract a whole new generation to the joys of live theater. Stranger things have happened.